Importance of communication

Growth in size of organizations

 

Most of the organizations now-a-days are growing larger and larger in size. The people working in these organizations may be spread over different states of a country or over different countries. Keeping in touch with them, sending directions and getting feedback will be possible only when communication lines are kept working effectively.

 

Growth of trade unions

 

Trade unions have been growing strong. No management can be successful without taking the trade unions into confidence Only through effective communication, a meaningful relationship can be built between the management.

 

Growth importance of human relations

 

Workers have their own hopes and aspirations. Management has to recognise them above all as sensitive human beings.

 

 

Public relations

 

Every organization has a social responsibility, specially towards customers, government, suppliers and the public at large. Communication with them is the only way an organization can project a proper image of itself.

 

Advances in behavioural sciences

 

Modern management is deeply influenced by exciting discoveries made in hebavioural sciences. All of them help in developing a positive attitude towards life and building up meaningful relationships. And this is possible only through communication.

 

Technological Advancements

 

The world is changing very fast, owing to scientific and technological advancements. In such a situation proper communication between superior and subordinates becomes very necessary.

 

 

Motivation and Morale

 

Communication plays an important role in inspiring people to work hard and in fostering positive attitudes.

 

Corporate image

 

Communication is indispensable for every organization to develop and maintain reputation. A business concern can keep itself in close touch with its customers, investors, dealers, suppliers and other sections of society through various forms of communication.

 

 

 

 

 

communication by mrs.a.muthumari