An advertisement copy is the written or spoken message in an advertisement including words, sentences, figures aimed to convey his desired message to the public.

In short, the written matter and message used by the advertiser to convey his desired idea is known as advertisement copy.

The copy of advertisiment is defined as "all the written or spoken material in it, including the headline, coupons and advertiser's name and address, as well as the main body of the message.

The message is the heart of advertising. The words and pictures in the copy must win the hearts of readers. The main purpose of the advertisement copy is to influence the buyers.

It is the witten matter, or reading matter, the words, sentenses, paragraphs, sub-heads, figures which the advertiser wants to convey to the public.

  

A well planned and drafted copy should:

    
Attract primary and initial attention of the buyers.
    
Hold the attention of byers in an interesting way.
  
Awake and stimalte the interest of the buyers.
  
Create an imprtession in buyers to have memory value.  
  
Convince, persuade or induce the readers.
  
Suggest and lead to specific response.
  

The aim of adverisement is to make the public to look, to like, to learn and to buy. The A.I.D.A. formula: ATTENTION,INTEREST,DESIRE and ACTION is very important here.

 

ELEMENTS OF ADVERTISIEMENT COPY

ELEMENTS OF ADVERTISEMENT COPY-ppt

QUALITIES OF ADVERTISEMENT COPY